Congressman Burgess Owens, known for his dedication to community service and a strong record as a servant leader in Congress, sought to enhance his social media presence. His primary goal was to increase follower engagement while staying true to his brand as a committed representative of his constituents.
The campaign targeted Spanish-speaking residents, a significant yet often underserved demographic in the city. The campaign successfully engaged thousands of new followers through robust market research, culturally relevant ad creative, and strategic platform choices and fostered a meaningful conversation about environmental sustainability.
A collection of emails and digital marketing materials I've written and edited.
Good social content starts with a clear plan and flawless execution. To keep things organized, content caledars help everyone know exactly what is going out, and when.
Jan 2023 - May 2024 | Austin, TX
• Led the stabilization and growth of the digital marketing division, enhancing client relations and ensuring the delivery of high-quality digital advertising, social media content and strategy, email marketing, lead generation, and online fundraising services.
• Managed and developed a cross-functional team of digital strategists, content managers, copywriters, graphic designers, and a digital director, fostering an environment of continuous improvement and goal achievement.
• Implemented strategies and adopted new technologies resulting in optimized digital marketing efforts and improved return on investment for a diverse portfolio of clients.
May 2021 - Dec 2022 | Austin, TX
• Directed a digital marketing team to produce and distribute online content, including advertisements, email campaigns, and social media content, meeting the diverse needs of over 30 clients.
• Formulated comprehensive digital advertising and email marketing strategies, alongside social media content and strategy, to support client objectives.
• Recruited and mentored new team members, focusing on skill enhancement and professional growth to ensure high-quality service delivery and client satisfaction.
• Lead account manager for key political campaigns, successfully generating $8.4 million in fundraising revenue through targeted digital ads, lead generation efforts, email marketing, social media, and SMS campaigns.
July 2019 - April 2021 | Austin, TX
• Managed digital marketing and communication strategies for multiple political campaigns, focusing on creating and executing targeted digital ad campaigns and social media strategies to generate leads, enhance brand visibility, and sway public opinion.
• Crafted compelling content across various mediums, including social media content, digital ad copy, mass emails, and peer-to-peer texting, ensuring consistent messaging aligned with campaign objectives.
• Coordinated the development of social media content on a daily and weekly basis, facilitating audience engagement and email list expansion, while effectively collaborating with graphic designers and copywriters to meet client deliverables.
July 2018 - April 2021 | Las Vegas, NV
• Coordinated with political leadership to create and distribute a variety of campaign materials, including digital advertisements, social media content, mailers, and television commercials, ensuring brand consistency and message alignment across platforms.
• Facilitated collaboration with multiple state teams, delivering tailored outreach strategies and resources, such as targeted audience data and canvassing materials, leveraging tools like i360 and GOP Data Center for optimized voter engagement.
Feb 2018 - June 2028 | Pasadena, CA
• Directed the orchestration of fundraising initiatives and managed the scheduling of media engagements, ensuring a cohesive public presence and communication strategy.
• Collaborated with the digital marketing team to enhance online presence through targeted advertising, social media content creation, and website optimization, contributing to comprehensive voter engagement efforts.
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